Atlantic City salon now the western end of Tobacco

When Wake Forest opened its Reynolda Campus in 1956, Winston-Salem changed in ways big and small. For sports fans, Winston-Salem was now the western end of Tobacco Road, home to one of the Atlantic Coast Conferences Big Four North Carolina schools -- just as the ACC, the Big Four, and North Carolina were becoming synonymous with big-time college basketball.

But why? Why did North Carolina go and stay crazy for college basketball, when the rest of the Old South states were and are crazy for college football? If it was just because our ACC schools won more basketball games than football games well, why were they better at basketball? Was it just a coincidence that as North Carolinas ACC schools turned to basketball, the state was gaining a reputation as the most progressive or, at least, least regressive in the South?

Join author, Winston-Salem native, Wake Forest University graduate and lifelong Demon Deacon fan Ed Southern for a talk about the ties between Wake Forests move to Winston-Salem, the rise of ACC basketball, and the peculiar history of North Carolina within the South.

This program will be in the Byrum Welcome Center at Wake Forest University and is cosponsored by WordsAwake! of WFU. The series is presented in partnership with the National Sports Media Association.

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